Ladival research* shows that the UK is currently unaware of the threat of Infrared-A
80% of British adults didn’t know that Infrared-A even existed as a form of radiation from the sun. 90% said they were shocked, surprised and frightened by the information when they were made aware of it. A further 80% said they would review their sun care purchases now that they understand the threat.
Ladival want to help the UK to truly understand the sun’s damaging rays and the effects it has on the skin. Since our launch in 2014, we have been committed to raising awareness about what sun safety really means today.
To find out more about Infrared-A, or hear further from our experts, visit, ThinkIRD.com